I had decided who my target audience was before I had made my magazine, they were ABC1 males with a minority of females and they are aged between 16-27. They were studying and still making a decision about life. They were also Aspirer and individualists/ non-conformists.
Now that I have made my magazine I have found that my target audience has not changed much. The magazine is now even more female orientated than before however as my audience are individualists they will eventually change that so that there are more female artists and as they will aspire I believe this will eventually change it completely to female orientated. I also believe that the audience are now more AB on the jicnar scale than before as they will like expensive branding but also the amount of money it will cost to travel to these gigs.

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