What my focus group want

What my focuse group want on Prezi

My target audience

This was created on prezi

My target audience on Prezi

Note to self

I will finish my presentation of who my target audience are by the latest of 4PM and will begin to gather information and opinions from my focus group by 28th October 4PM

Note to self

Find out what people think about what they would like in the magazine and who would like to see what.

Time Management

Analysis of a magazine cover, content and double page spread (Kerrang)

The genre of the music magazine Kerrang! is indie rock. The audience would be people aged 16 to 30 years old and who enjoy the indie rock Genre.
The title of the magazine is written in sans font and capitals. This suggests power or straight which I belave connotes that there main audience are males. The title of the magazine has lines going across the font. To me this suggests that the font is like broken glass. This would suggest that the magazines audience are rebellious compared to other music magazines.

The colour black in the magazine suggests secretes and bold. This would appeal to the audience as they would see the magazine as it stands out from other magazines but also the black would suggest to them that the magazine would revel information about the artists featured in the magazine. The red suggests danger or passion. This would also appeal to there audience as they would be passionate about the artists and music itself but also the element of danger would like back to the rock genre and the rebellion of the stereotypical rock or indie listeners.
The magaze title goes across the whole of the top of the page, this stands out to its audience as it covers a high percentage of the page. The cover lines and reversed cover lines boarder the image of the artists that make them stand out with the main cover line of the artists name in white, a different colour tho the magazine. This would appeal to the audience as the artists name would be going against the trend and would make them individual and unique.
The font style is mainly sans which suggests the magazine id more for males as sans forn tconnotes strenght and power.
The content I beeave you would find in this magazine are interviews with artists which would appeal to the audience because they feel thay have a persnal connection with the atists without actually knowing them as they will find out more about the artists lives. There would also be concert or festival reviews, this would appeal to the audience who are i nterested in seeing there favourit artists and would like to see live artists.
The magazine adresses the audience by usin you, your or we. This would give them the feeling of a personal connection with the audiennce and talking directly to the reader. It also uses slang on the cover magazine. This would apeal to the genre of the magazine as stereotpicly slang would be used frekuently and also explicit language of suggestions of sewaring.
 The cover is very simple with a white background which makes the artists stand out and draw your attentine towards them. The artists in this perticular cover are stagered from the for ground and the background. The manin artists is stood in front of everyone else. She is wearing retro clothes which are a contract to the rest of the band as they stand in more nutural clothes in the background and her ginger hair makes her an indervidual in the band.

The content has a title in yellow and black in the top right corner in the colours which the matches the cover of the maagazine and is constant throughout to link each page together. The content is split into sections of different types of features available. This would appeal to the audience because it would allow them to go to anything directly if they wished to find something specific in the magazine. The main articles have images to go with the the page name and number. This is used to draw attention to there main features and would be linked to the artists on the cover. The audience would like this because it would mean that they could easily see what would interest them more in the magazine.
The double page spread is about an artist or artists allowing there fans to know what there lives are about. This would make the audience feel as if they know the artist on a personal level without actually meeting them. the artists name would be written on the page so that if the image of the artist was not recognized then the name would be. This particular group have had a photo shoot on some stairs, the rest of the band are in black and white but the main person is in full color. This would suggest that the article is mainly about the main artist in the band. The setting is a normal place. This would suggest that the group are more down to earth by not being in any other setting or it may be linked to there beginning.

Analyse of a magazines cover, content and double page spread (NME)

 The music magazine I will be looking at is NME music magazine. The magazine genre is indie rock bands and appeals to the people who enjoy that style of music

The title of NME is written in sans font. This style of font is very simple but has a big effect as the text is written in capital letters it suggests its being loud or being shouted. This appeals to the style of magazine as indie rock music is meant to be loud and heard by everyone. The sans font is simple and has the connotations of being bold, strong and powerful. This links in with the indie rock genre of the magazine as the music is not widely popular and so needs to emanate the power and strength to be different to other genres such as pop music. The white text suggests being pure. This suggests to the audience that the music is not fake or made by a computer but is raw talent of groups or solo artists.

The colour of the text is white which stands out against the background colour of the red hair. This makes the text really bold and eye catchy. However the artists name is written in black which also stands out against the white back ground of her clothes but also signifies the main story and who is featuring in the magazine. This also creates an sense of individuality whereas instead of having smart and the same colour to make it all tie in it create an identity for the artist that appeals to the audience for the artists real identity. This would also appeal to the audience as the black suggests secretive and so that would suggest to the audience that secrets may be revealed in the article and would entice its reader to buy the magazine.

By having the title as the boldest part and at the top left stands out within the cover page. By putting  The title at the top left means that it’s the first thing that people will see because everyone reads from left to right starting at the top of a page and so  it stands out and is eye catchy. The text that is quoting the artists words gives the audience a tester of what they can find inside which draws them into to find out why they have said and what else they have said about it. The text is also written in sans serif, this gives the readers an idea of who is saying the quote. The serif part of the font gives the quote are more feminine touch to tie in with the artistes article but by having the sans part of the text will like to the rest of the magazine style but shows some of the characteristics of masculinity such as power and strength.

The features I would expect to find in this magazine are article or interviews on artists that would entice readers who are fans of the magazine and wish to know everything about the artist. This would create a connection between the artist and the audience as they feel they have a personal connection between themselves and the star without them actually knowing them. I would also expect to find articles on new and under the radar bands. This would be a way of introducing people to new music and recommending new bands with reviews and information on them. This would appeal to the audience as they would be willing to try new music and support them on their journey.

The magazine addresses its audience by using the words you, your or we. This creates a bond between the magazine and the reader as that person now feels involved with the magazine and is addressing them directly.  The language of the magazine is simple to understand and straight to the point.  This would appeal to the audience and potential buyer as the cover lines are short and catchy to get straight to the point in what is inside. Some superlative would be used to make the article or the magazine more desirable to buy as the readers are persuaded to buy the magazine or read it. However they may not need to use a superlative as by placing the name of a very popular artist may be just enough to persuade the audience to buy it as that person is idolised.

The cover model of this particular magazine has had close up image taken of them. This will work well for some artists as different people are known for having a certain style. For example the magazine cover I am looking at has Florence on the cover, she known for her music style and red hair so they have only used her face. The image is very simple as it has no background visible and no props but the direct gaze which makes people look directly at her and creates a connection between the magazine and the audience.

The content page is laid out by having the title at the top of the page to show the audience what they are looking at. There is also a large image in the centre to signify there main story and what it’s about written in a larger text. This will draw the attention to the main story as it will be the main selling point of the magazine to the audience. The rest of the content is split into categories down the right hand side of the image. This will allow the audience to find specific article when looking back through for something specific or wishing to pass it on to other readers. Down the left hand side there is a band index; this will give the audience an idea of who is in the magazine and give them a name to refer to when looking at artists they are interested in.

This particular article is about the artist Florence and the machine concerning America. This is key to the image as the artist is representing that by sitting on American flag to support the idea of the article. The artist is wearing black clothing. The connotation of black in that image suggest that the artist has some secretes and are going to reveal them in the article written about them. The text uses a drop capital in serif font is a design feature to make the text look more sophisticated and appeal to its audience by making the article appear serious and so would interest the reader as to why it’s so formal. Also the serif font used makes the article seem more feminine which is the opposite to the sans font that USA is written in. To me this suggests that the USA is more masculine but is being concurred by the femininity suggesting that women are more powerful than men.

The artists name is written in blue compared to the black writing through the text. This draws attention to the artists name so that if anyone did not recognise the artists image then they should recognise the name.

Need to do

Remember to finish the 500 words on two magazine covers, content and double spread page.

Main Task

I am now going to start my main task. The main task is to produce a cover page, content page and a double page spread of a new music magazine.

Evaluation

The purpose of my research was to find out any common trends within the magazine covers and content page. This would allow me to understand what I should find on any magazine I looked at and what I should include on my own.
During my research I discovered that most magazine use a medium close up shot of the model in order to keep the audiences concentration on that person and nothing else. i also learnt that magazine use cover lines to entice there audience to buy the magazine as it gives a little teaser as to what is in the magazine and is followed by a description of what it is.
To create my front cover I used Photoshop. This was because I would be able to help preset the model in the magazine and change the was they look slightly to appeal to the audience more. I also used it to cut out the model from the background and place it on a new one to make the model the centre of attention.
To create the content page I used InDesign. This allowed me to easily create a layout and then fill it in with text quickly to fill the space. It also allowed me to stick to a colour scheme on the page s that I was not using to many colours and was sticking to the theme. I also was able to group sections so that they stayed together when I needed to readjust the layout.
By using InDesign and Photoshop has taut me different techniques to help my work. On Photoshop i have learnt that when transforming the scale of something, by holding down the Ctrl on the keyboard will allow you to increase the size of something without it becoming pixelated and distort. Also using the blur tool to soften the edges of an image that has been cut out poorly in some areas. When using InDesign I used clipping path, detect edges to make an image have an outline around the image and then allow the text to wrap around the shape of the object. I also learnt that by selecting a text boxes and clicking type and fill with place holder means that the text boxes can be filled with text and hold its place which helped me remember what was meant to go where.
The targets I will set myself when I begin the main task are:

• To thoroughly plan my work and what will be involved by time keeping and keeping to a schedule.
• To be more creative about how my work is layed out and how I present it.
• To look into anything I do not understand fully and ask questions about my work .

Appealing to my target audience

 By knowing who my target audience are I am then able to find ways in which I can appeal to my target audience.

 My target audience aspire and so i will create something that will challenge my audience.To do this I have created a cover line "Boys vs Girls" competition in which to challenge my target audience to try and learn to do something as well as be competitive. This will appeal to both males and females because it dresses both genders and does not stereotype art related things as being a female subject at college.

My target audience are also lacking in money. i have used this to my advantage by creating a cover line quoting "Make do and Mend" which suggests to readers that they can do things for cheaper by taking old objects and transforming them into something new.This draws the audience in by suggesting ways to live for cheaper appealing to struggling students whom are trying to save money. 

I have made my magazine suitable for males and females by using a variety of stereotypical things. I have used an image of a male as my cover model to suggest that it is suitable for males to read. However I have made it feminine by using the pink background which is stereotypical of females and by having both of these characteristics creates a oxymoron and so it is suitable for both genders.

I have also offered an chance to win a trip. This relates to my target audience by offering something for free as students lack money but also an opportunity to see something amazing and giving them the chance to do something different. 

Magazine Cover and content page

This is my magazine cover that I have created on Photoshop and my content page i created on InDesign.

Sketch of my magazine cover

This is a mock up of my magazine cover That I have Drawn.

My Target Audience

This is my mind map of who my target audience is for my magazine.

Initial Research

I have research different student magazines and have looked at the connotations they have.